Point One Media is pleased to have provided Tundra Motorsports with the all the core elements required for a successful integrated marketing solution.  The project not only meets the immediate requirements of today, but can be enhanced and improved to open new opportunities in the marketplace tomorrow.

We invite you to read the Tundra Case study below to see how we helped Tundra reach their goals, and how we can help you reach your goals. When you complete our Information Request From and select Point One Media to assist you with your web project you will receive a $200 discount.

Case Study:  No more obstacles for Tundra Motorsports

Tundra Motorsports is an importer of off-road utility vehicles and when the company decided it needed to get down to the serious business of marketing, it turned to Point One Media for help.

Situation
With an established business and an excellent product line, Tundra needed to reach out into the market and create a strong presence in the industry with an image equal in quality and impact to the company's building success.  As owners of a small business, partners John Bagg and Peter Savinkoff also needed to get the biggest possible “bang for their buck,” while addressing all their marketing needs.

Solution
The media solution for Tundra, as with most companies today, started on the web. The objective of the Point One Media development team identified the key objectives of the website: attract new dealers, provide service for existing dealers, appeal to retail customers and develop a strong brand and company image.

The initial project included a complete graphic design package, a dealer login area and a dealer locater for retail buyers.  The design concept was also built to accommodate future site enhancements and services as the business grows.  Once the website was complete and ready for launch, the next step was to create an integrated print advertising campaign to drive traffic to the website. The print campaign included display advertisements, business cards and other print products, all branded with the www.tundramotorsports.com message. The final step in the process was to put all of the materials to work for Tundra by promoting the company to a highly targeted  marketplace: in this case, Canadian Powersport Trade.

Results
The long-term success of any marketing project is based on one basic requirement: constant repetition of  a simple sales message in a highly-targeted marketplace. For Tundra Motorsports the results of its integrated marketing campaign were almost instant.  Within days of launching the website, the company received dealer enquiries, retail enquiries and even corporate fleet enquiries (something totally unexpected).  When the print advertising campaign got underway in Canadian Powersport Trade, Tundra received several dealer enquiries both from its display ads and from its website.  


If the Tundra Solution sounds like something you need for your business, give Point One Media a call toll-free at 1.877.755.2762  or complete our Information Request Form today!