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TechPoint Newsletter - September 2007
In this issue ...
When it comes to site traffic, time is money.
The tides are changing on the Internet as to how to quantify site traffic and better evaluate the value proposition of various online advertising services. Over the past ten years there has been confusion, misinformation and general uncertainty about how to gauge the effectiveness of a website and/or online advertising campaign. Understanding and separating the somewhat meaningless technical facts and statistics from the really important data has always been, and continues to be, a challenge for anyone with a website.
In the last few years the key criteria for judging the effectiveness of a website has been the number of “page views” how many times a web page is seen by a single visitor and “unique site visitors” per month or day. Similar to methods used in framing newspaper circulation, this has provided a baseline for online adverting rates and a tangible way to judge the effectiveness of a website.
More recently, questions began to crop up about how effective a measurement these two statistics really are, as these numbers also included people who got there by accident and other unqualified traffic. In July, the Nielson Rating Agency came up with new standards that include, “how much time a visitor spends on a site,” a criteria previously ignored, but now deemed critical. The logic is, the longer someone stays on the site the more interested they are in the content and the more likely they are to be interested in the site's advertising. This seemingly small change turned the online advertising world upside down, taking America On Line(AOL) from sixth place to first in the rankings, and dropping Google from first place to fourth. It makes sense, as Google is all about sending people somewhere else and AOL is all about being a destination where users spend time.
In the end, it's no longer the crazy statistical numbers some companies are quoting that necessarily reflect the success of online advertising; it's about the quality of the traffic on a site an how well the content keeps visitors engaged and returning for more. In the language of value proposition, the expression “quality versus quantity” is going to have huge meaning in the future success of websites and Internet advertising campaigns.
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Case study – Tru-Point Forestry, De Queen, Arkansas US
Situation
Tru-Point Forestry had an out-of-date website that was lacking in architectural efficiency and was difficult to keep current. It's bland, dated design did not present a professional image for or do justice to the company's successful place in the industry.
Problem
When Tru-Point Forestry President Monty Bartek came to Point One Media his company website was in disarray and was difficult and time consuming to update. The design concept was dated and did not provide the company the professional image its clients expected. Bartek needed a professional looking website that enhanced the company image and was easy for he and his staff to keep vibrant with consistent content updates.
 Solution
The first part of solution for Tru-Point Forestry was to complete the Point One Media website evaluation form to identify the company's online objectives and the needs of the company's customers. Once this stage was complete, a proposal was presented to Bartek outlining the development and design of a new website for the company. The proposal included a LaunchPoint website, which would provide the company with an economic, but highly professional image, and the Point One Media Web Page Editors to enable Bartek and his staff to update the site needing nothing more than a user ID and password.
Results
Within two weeks of receiving the materials the new Tru-Point Forestry website was launched and the client training was complete. The new Tru-Point Forestry website presents a professional image to the company's clients through a modern, streamlined design, and the simple but highly functional Web Page Editor business tool allows staff to update and maintain the site content with ease. Tru-Point Forestry had their online objectives met quickly, economically and with top-quality service.
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Get an expert analysis of your website
This month we are offering industry businesses the opportunity to have a no-cost, no-obligation website analysis done by our senior technical and marketing experts. This comprehensive report will examine and rate your website in key areas including design and navigation, usability, content, layout, functionality, technology and much more. The Report will also include a set of recommendations to address any shortcomings or improvements that should be made to your site.
Again, this is a FREE two-page Report designed help you evaluate the success of your company website and to advise you about what can be done to improve your Return on Investment (ROI).
If you'd like a FREE analysis by our expert staff simply complete the questionnaire below or call us toll free at 1.877.755.2762. All information will be strictly confidential. Once we receive this information we will analyze your site and contact you with further questions. Once completed we will email you a full report on your site and call you to review our findings.
Click here to find out more!
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Getting started on the right foot
If you need a new website that provides a strong technological foundation and top-quality sales and marketing structure, Point One Media has the perfect solution. Our Launch Point website is a fantastic entry level product designed to give business clients everything they need to maximize their Internet success.
From high-quality design with search engine-friendly architecture to the easy-to-use navigation and expandable functionality, there is simply no better and more economical product to build your online business. The Launch Point site will provide your company with:
• A domain name <www.yourcompanyname.com> (or the transfer of an existing domain)
• Up to ten customized email addresses with a web-based email service
• Two website design proof-of-concepts to choose from
• Three web pages including: Home, Products & Services and a Contact Form (additional pages extra)
• Focused engineering for successful global search engine indexing
• Standard monthly web statistic reporting
• Creative writing and graphic design services
• Engineering to facilitate expansion for any future growth including e-commerce, inventory mangers and more
How easy is it to get started? Too easy. All we need is 30 minutes of your time and any logos or company pictures you can easily provide. Call or email today and we can help your company with a successful launch or relaunch on the Internet. Call toll-free 1.877.755.2762 or email <info@pointonemedia.com>.
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